Privacy Policy
Effective Date: January 1, 2026 | Last Updated: March 9, 2026
Federal Compliance Notice: This Privacy Policy is provided in accordance with the Gramm-Leach-Bliley Act (GLBA), the Fair Credit Reporting Act (FCRA), the California Consumer Privacy Act (CCPA), and other applicable federal and state privacy laws.
1. Who We Are
56 South Financing ("we," "us," "our") operates a credit application platform at 56southfinancing.com. We process credit applications on behalf of our partner organizations including Furniture Fair, Boomtown, and affiliated creditors.
2. Information We Collect
Personal Information Provided by You:
| Category | Examples | Purpose |
|---|
| Identifiers | Name, email, phone, address, date of birth, Social Security Number | Credit application processing, identity verification |
| Financial Data | Income, employment, employer, credit references | Credit underwriting and decisioning |
| Documents | Driver's license, pay stubs, proof of residence | Identity and income verification |
Information Collected Automatically:
- IP address, browser type, device information
- Timestamps of application submission and consent
- Google reCAPTCHA interaction data (fraud prevention)
3. How We Use Your Information
- Process and evaluate your credit application
- Verify your identity and employment
- Obtain consumer credit reports (with your authorization under FCRA)
- Communicate application status and decisions
- Send adverse action notices as required by ECOA
- Comply with legal and regulatory requirements
- Prevent fraud and protect platform security
4. How We Protect Your Information
- All data transmitted via HTTPS/TLS encryption
- Sensitive data (SSN, phone) encrypted at rest using AES-256-GCM
- AWS infrastructure with SOC 2 Type II certification
- Role-based access controls with multi-factor authentication
- Audit logging of all access to sensitive data
- Session timeouts and automatic lockout
5. Information Sharing and Disclosure
We do not sell your personal information. We may share information with:
- Partner Organizations: The creditor you applied with (e.g., Furniture Fair) to process your application
- Consumer Reporting Agencies: To obtain credit reports as authorized by you
- Service Providers: AWS (hosting/storage), Amazon SES (email), Amazon Cognito (authentication), Google reCAPTCHA (fraud prevention)
- Legal Requirements: When required by law, subpoena, court order, or regulatory request
We do not share your information with non-affiliated third parties for marketing purposes.
6. Data Retention
We retain credit application data for 7 years from the date of submission, as required by FCRA and ECOA regulations. After the retention period, data is securely deleted. Documents stored in our system are subject to the same retention schedule.
7. Your Rights Under Federal Law
Fair Credit Reporting Act (FCRA):
- Right to know what is in your consumer report
- Right to dispute inaccurate information
- Right to request a copy of your credit report used in a credit decision
- Right to have obsolete information excluded from your report
Equal Credit Opportunity Act (ECOA):
- Right to receive written notice of adverse action with specific reasons
- Right to be evaluated without discrimination based on protected characteristics
8. California Residents (CCPA Rights)
If you are a California resident, you have additional rights:
- Right to Know: Request what personal information we have collected
- Right to Delete: Request deletion of your personal information (subject to legal retention requirements)
- Right to Opt-Out: We do not sell personal information
- Non-Discrimination: We will not discriminate against you for exercising your rights
To exercise these rights, contact privacy@56southfinancing.com. We will respond within 45 days.
9. Data Breach Notification
In the event of a data breach affecting your personal information, we will notify you within 72 hours of discovery, as required by applicable state breach notification laws. Notification will include the nature of the breach, information affected, and steps you can take to protect yourself.
10. Cookies and Tracking
We use essential cookies for session management and security. We use Google reCAPTCHA for fraud prevention, which may set cookies. We do not use advertising or analytics tracking cookies.
11. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.
12. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be posted on this page with an updated effective date. Continued use of our services constitutes acceptance of the updated policy.
13. Contact Us
For privacy-related questions, requests, or complaints:
You may also file a complaint with the Consumer Financial Protection Bureau (CFPB) at consumerfinance.gov/complaint or the Federal Trade Commission (FTC) at ftc.gov/complaint.